This case study is an independent project — I am not affiliated with Facebook.
Having a meal is an inherently social activity. How might we allow people to easily make food plans with others through Messenger?
When I communicate with friends about where to eat, I want to be able to come to a mutually agreed-upon decision as efficiently as possible. But it’s hard to do that because…
People have to “leave” the conversation in order to search
Comparing choices involves many steps